Wilson’s Downtown Revival: How Whirligig Park Sparks Transformation

In the heart of Wilson, a transformation is underway. What was once a tobacco town is now a hub of innovation, culture, and community-driven progress. At the center of this revitalization is the Vollis Simpson Whirligig Park, a two-acre landmark that has breathed new life into downtown Wilson since its opening in 2017.

A Catalyst for Growth

The Whirligig Park, home to the mesmerizing kinetic sculptures of folk artist Vollis Simpson, has done more than preserve an artistic legacy—it has redefined Wilson’s downtown experience. The park has attracted businesses, residents, and visitors, making it a cultural and economic engine for the city of Wilson. As foot traffic has increased, so have investments in local restaurants, breweries, and shops, turning the area into a destination for both locals and tourists alike.

Photo Credit: Wilson County TDA | Gray Whitley

The Next Chapter: A Downtown Baseball Revival

Wilson’s commitment to growth continues with the highly anticipated arrival of the Wilson Warbirds, a Single-A baseball team set to debut in 2026. The new downtown stadium will add another layer of energy and economic opportunity to the area, complementing the vibrancy that the Vollis Simpson Whirligig Park has fostered over the
years. With the combination of kinetic art and America’s favorite pastime, Wilson is shaping up to be a must-visit location in Eastern North Carolina.

Photo Credit: Wilson County TDA | Gray Whitley

More Than a Park—A Community Anchor

Beyond its role in economic development, the Vollis Simpson Whirligig Park has become a gathering place for the Wilson community. From annual events like the NC Whirligig Festival to seasonal concerts, farmer & artisans’ markets, and public art tours, the park is a space where creativity and community come together. It has set the
stage for Wilson’s larger mission—to build a future that blends history, culture, and innovation.

Learn More About Wilson’s Transformation

The Whirligig Park is just one part of Wilson’s exciting growth story. To dive deeper into how Wilson is reinvigorating its downtown, check out the NC Rural Center’s feature on Wilson’s transformation here.

Visit Vollis Simpson Whirligig Park and see firsthand how art, culture, and community
are shaping Wilson’s future!

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The Vollis Simpson Whirligig Park Project is a partnership of Wilson Downtown Properties, Inc.,
The City of Wilson, Wilson Downtown Development, and the North Carolina Arts Council.

Copyright © 2025. All rights reserved. Homepage designed by Next Level Creative

Join Our Newsletter!

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The Vollis Simpson Whirligig Park Project is a partnership of Wilson Downtown Properties, Inc.,
The City of Wilson, Wilson Downtown Development, and the North Carolina Arts Council.

Copyright © 2025. All rights reserved. Homepage designed by Next Level Creative